Designing for accountability

Trust is earned, which makes it hard to design for.

CoursesAboutSubmissions
Time
2 hours
Materials
Accountability cards toolkit PDF
Outcomes
Ideation exercise

“In order for people and society to realize the full potential of bots, they need to be designed in such a way that they earn the trust of others.”

— Microsoft, Guidelines for Designing Responsible Bots

“In order for people and society to realize the full potential of bots, they need to be designed in such a way that they earn the trust of others.” says Microsoft in their guidelines for designing responsible bots.

Sharing economy has its success with trust because it connects you with real people. Joe Gebbia, co-founder of Airbnb, gives an example of unlocking your phone and giving it to a complete stranger when he talks about designing for trust and how guests feel when they stay in a stranger's home for the first time. However, we have this interaction all the time with data collection, the cloud and data breaches.

Study shows that people are way more honest using Google search when they wouldn’t even share it with their best friends. Why are we inclined to collect so much data from strangers we don’t know. Why are we asking people personal questions online when we won’t be able to do it in real life?

Building trust and establishing accountability

At the core of building trust and a relationship with the user, products need to clear pathways to support and empower the user.

Here are some best practices for building trust and establishing accountability.

Design Accountability

A collection of best practices when designing for accountability.

Further Reading

Guidelines for responsible bots

Microsoft

These Microsoft guidelines are aimed at helping you to design a bot that builds trust in the company and service that the bot represents.

Microsoft AI principles

Microsoft

Designing AI to be trustworthy requires creating solutions that reflect ethical principles that are deeply rooted in important and timeless values.

Designing for Trust

Airbnb

Airbnb’s co-founder Joe Gebbia talks about what designing for trust looks like.

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